The Rittenhouse Hotel needed a brand refresh that honored its established identity while elevating it for a new era of luxury hospitality. I led creative direction across the full brand system, revitalizing the color palette and typography, introducing a logo monogram, and developing distinct sub-brand identities for the hotel's food and beverage outlets, including a new logo and brand for The Library Bar and new menu design and direction for Lacroix. The identity extended across every guest-facing touchpoint, including a sophisticated on-property guide showcasing the hotel's luxury amenities.