I'm a creative director who builds brands people want to step into. For more than 14 years, I've shaped the look and feel of hospitality, beauty, and fashion brands from the inside, leading graphic design at Starr Restaurants across 35+ concepts and designing for Macy's beauty division.

 

Today I'm Creative Director at HHM Hotels in Philadelphia, where I lead the in-house creative and social media teams behind a portfolio of 20+ boutique hotels. My work spans every guest touchpoint, from in-room collateral and web to campaigns, social, and advertising. I direct photo and video shoots, manage a roster of agency and production partners, and set the creative standard that keeps each brand distinct while the whole portfolio moves forward.

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​Off the clock, I'm in Oaklyn, NJ, renovating a house one room at a time with my husband and our Maltipoo, Bootsy, supervising. I'm a lifelong music lover who never passes up a piano or a karaoke mic, a devoted escape room fanatic, and co-owner of our Etsy shop dedicated to '90s toys, because nostalgia is a design language too.