I led creative direction on a content campaign that reimagined regional rail travel as an immersive cultural experience, rather than simple transit. Developed in collaboration with Amtrak and Visit Washington DC, the concept followed Chef Tatiana Rosana on a journey up the Northeast Corridor, from her creative roots in Boston to a culinary collaboration with James Beard Award winner Chef Marcus Samuelsson at Marcus DC in Washington, D.C. Along the way, the story moved through kitchens, markets, and neighborhoods, using food as a lens for cultural heritage, identity, and connection.

 

The campaign generated 111,700 views and a 7% engagement rate on its primary video, drove a 68.2% overall engagement rate across channels, and produced over $85k in direct booking revenue with a 24.5% premium on average daily rate.